Top underwear brands for ladies

Top Recommendation

Victoria's Secret

Known for a wide variety of styles and sizes, plus excellent quality and comfort.

4.8(374)
Victoria's Secret Ultimate Mist Discovery Gift Set

Victoria's Secret Ultimate Mist Discovery Gift Set

$54.99
via

Why We Recommend This

  • Victoria's Secret offers a diverse range of products, including lingerie, loungewear, and fragrances.
  • The brand's highest-rated products feature fragrance sets and comfortable loungewear.
  • Price points vary significantly, with items ranging from $19.95 to $79.95.

Key Features

  • The Fragrance Discovery Gift Set stands out with a perfect rating of 5.0.
  • Pajama sets are popular, with multiple options rated above 4.7.
  • No-show cheeky panties have varied ratings, indicating a mixed customer experience.

Considerations

  • Consider focusing marketing efforts on top-rated fragrance and pajama products to drive sales.
  • Assess customer feedback on lower-rated items to identify potential improvements.
  • Monitor pricing strategy to remain competitive while maintaining perceived value.

More Options (11)

4.4(91)
Victoria's Secret Women's 7-Pack No-Show Cheeky Panties

Victoria's Secret Women's 7-Pack No-Show Cheeky Panties

$35.00
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4.7(911)
Victoria's Secret Women's Closed-Toe Faux Fur Slippers

Victoria's Secret Women's Closed-Toe Faux Fur Slippers

$39.95
via
4.6(3,300)
Victoria's Secret Nude Toffee T-Shirt Bra

Victoria's Secret Nude Toffee T-Shirt Bra

$36.95
via
4.7(647)
Victoria's Secret Very Sexy Push-Up Bra

Victoria's Secret Very Sexy Push-Up Bra

$69.95
via
5.0(1)
Victoria's Secret Fragrance Discovery Gift Set

Victoria's Secret Fragrance Discovery Gift Set

$70.00
via
4.7(134)
Victoria's Secret Women's Glazed Satin Pajama Set

Victoria's Secret Women's Glazed Satin Pajama Set

$79.95
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3.7(67)
Victoria's Secret Women's Flannel Popover Pajama Set

Victoria's Secret Women's Flannel Popover Pajama Set

$24.99
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5.0(2)
Victoria's Secret Afternoon Light Body Mist

Victoria's Secret Afternoon Light Body Mist

$19.95
via
4.7(662)
Victoria's Secret Women's Modal Soft Long Pajama Set

Victoria's Secret Women's Modal Soft Long Pajama Set

$79.95
via
3.0(2)
Victoria's Secret Women's Lace Cheeky Panties (5-Pack)

Victoria's Secret Women's Lace Cheeky Panties (5-Pack)

$25.00
via
4.2(32)
Victoria's Secret Women's 5-Pack No-Show Cheeky Panties

Victoria's Secret Women's 5-Pack No-Show Cheeky Panties

$25.00
via

Full Analysis

Product Insights

  • The Fragrance Discovery Gift Set stands out with a perfect rating of 5.0.
  • Pajama sets are popular, with multiple options rated above 4.7.
  • No-show cheeky panties have varied ratings, indicating a mixed customer experience.

Expert Opinions

  • High ratings for fragrance products suggest strong customer satisfaction in that category.
  • The price of bras indicates a premium positioning in the lingerie market.
  • Diverse product offerings cater to different customer preferences, enhancing brand appeal.

Key Considerations

  • Consider focusing marketing efforts on top-rated fragrance and pajama products to drive sales.
  • Assess customer feedback on lower-rated items to identify potential improvements.
  • Monitor pricing strategy to remain competitive while maintaining perceived value.

Price Range

$10.00 - $50.00

Alternative 1

Hanky Panky

Famous for their lace thongs, offering both style and comfort.

4.7(418)
Hanky Panky Women's Signature Lace Camisole

Hanky Panky Women's Signature Lace Camisole

$58.00
via

Why We Recommend This

  • Hanky Panky offers a range of women's intimate apparel, with a focus on lace designs.
  • The products are generally well-rated, with several items achieving ratings above 4.5.
  • Pricing ranges from $29 for basic briefs to $756 for a large pack of thongs, indicating various options for different budgets.

Key Features

  • The Signature Lace Camisole and Bralette are popular items, priced at $58 with high ratings.
  • The Holiday 3-Pack and Assorted 5-Pack Thongs are seasonal favorites, both receiving strong customer feedback.
  • Sustainability is highlighted with the Les Belles x Hanky Panky tights, which have a perfect rating of 5.

Considerations

  • Potential customers should be aware of the higher price points for multi-packs and specialty items.
  • The low rating of the Body Boyshorts may indicate issues with fit or comfort that customers should consider.
  • Seasonal collections might affect availability and pricing, especially around holidays.

More Options (11)

4.5(211)
Hanky Panky Holiday 3-Pack Original Rise Thongs

Hanky Panky Holiday 3-Pack Original Rise Thongs

$64.00
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Hanky Panky x Pantone Original-Rise Lace Thongs (27-Pack)

Hanky Panky x Pantone Original-Rise Lace Thongs (27-Pack)

$756.00
via
4.7(58)
Hanky Panky Women's Holiday Assorted 5-Pack Original Rise Thongs

Hanky Panky Women's Holiday Assorted 5-Pack Original Rise Thongs

$108.00
via
4.3(326)
Hanky Panky Women's Dream Boyshorts

Hanky Panky Women's Dream Boyshorts

$48.00
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4.3(195)
Hanky Panky Women's Signature Lace Padded Bralette

Hanky Panky Women's Signature Lace Padded Bralette

$58.00
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Hanky Panky Women's Signature Lace Mock Neck Top

Hanky Panky Women's Signature Lace Mock Neck Top

$72.00
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5.0(3)
Les Belles x Hanky Panky Sustainable Tights

Les Belles x Hanky Panky Sustainable Tights

$32.00
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Hanky Panky Women's Signature Lace Low Rise Thongs (3-Pack)

Hanky Panky Women's Signature Lace Low Rise Thongs (3-Pack)

$34.97
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4.2(44)
Hanky Panky Women's Signature Lace Low-Rise Thongs (5 Pack)

Hanky Panky Women's Signature Lace Low-Rise Thongs (5 Pack)

$84.99
via
2.8(8)
Hanky Panky Women's Body Boyshorts

Hanky Panky Women's Body Boyshorts

$34.00
via
4.2(43)
Hanky Panky Women's Dream French Briefs

Hanky Panky Women's Dream French Briefs

$29.00
via

Full Analysis

Product Insights

  • The Signature Lace Camisole and Bralette are popular items, priced at $58 with high ratings.
  • The Holiday 3-Pack and Assorted 5-Pack Thongs are seasonal favorites, both receiving strong customer feedback.
  • Sustainability is highlighted with the Les Belles x Hanky Panky tights, which have a perfect rating of 5.

Expert Opinions

  • The lace fabric used in many products is noted for its comfort and elegance.
  • The variety of thongs and boyshorts caters to different preferences, appealing to a wide customer base.
  • The pricing strategy suggests a premium positioning in the intimate apparel market.

Key Considerations

  • Potential customers should be aware of the higher price points for multi-packs and specialty items.
  • The low rating of the Body Boyshorts may indicate issues with fit or comfort that customers should consider.
  • Seasonal collections might affect availability and pricing, especially around holidays.

Price Range

$20.00 - $40.00

Alternative 2

Calvin Klein

Offers classic, minimalist designs that combine comfort and style.

4.4(1,300)
Calvin Klein Men's 3-Pack Cotton Classics Boxer Briefs

Calvin Klein Men's 3-Pack Cotton Classics Boxer Briefs

$29.44
via

Why We Recommend This

  • Calvin Klein offers a range of men's and women's apparel and fragrances.
  • The products have generally high ratings, with many above 4.0.
  • Pricing varies, with most products in the mid-range to premium segment.

Key Features

  • The Calvin Klein Men's 3-Pack Cotton Classics Boxer Briefs and Woven Boxers are popular choices, both rated at 4.4.
  • Fragrances like CK One and CK Be are well-received, scoring above 4.5.
  • Footwear, such as the Women's Pemmie Over-the-Knee Block Heel Boots, has achieved a perfect rating of 5.

Considerations

  • Potential buyers should consider the price-to-quality ratio, especially for multi-pack items.
  • Ratings and reviews indicate that product performance can vary, particularly in the trunk and jacket categories.
  • The brand's gender-specific offerings may appeal differently based on personal style preferences.

More Options (11)

3.5(335)
Calvin Klein Men's Cotton Classics 5-Pack Trunk

Calvin Klein Men's Cotton Classics 5-Pack Trunk

$55.60
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4.5(21,000)
CK Be Eau De Toilette Spray Calvin Klein

CK Be Eau De Toilette Spray Calvin Klein

$28.99
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4.7(46,000)
Calvin Klein CK One Eau De Toilette Spray

Calvin Klein CK One Eau De Toilette Spray

$31.79
via
4.7(141)
Calvin Klein Men's Faux-Sherpa-Lined Soft-Shell Jacket

Calvin Klein Men's Faux-Sherpa-Lined Soft-Shell Jacket

$69.99
via
4.4(268)
Calvin Klein Men's 3-Pack Cotton Classics Woven Boxers

Calvin Klein Men's 3-Pack Cotton Classics Woven Boxers

$29.98
via
4.4(615)
Calvin Klein Men's 3-Pack Knit Cotton Boxers

Calvin Klein Men's 3-Pack Knit Cotton Boxers

$36.80
via
4.2(128)
Calvin Klein Women's Convertible Strap Lightly Lined Demi Bra

Calvin Klein Women's Convertible Strap Lightly Lined Demi Bra

$19.97
via
4.4(55)
Calvin Klein Men's Infinite Stretch Water-Resistant Quilted Puffer Jacket

Calvin Klein Men's Infinite Stretch Water-Resistant Quilted Puffer Jacket

$65.99
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5.0(3)
Calvin Klein Women's Pemmie Over-the-Knee Block Heel Boots

Calvin Klein Women's Pemmie Over-the-Knee Block Heel Boots

$56.70
via
4.2(965)
Calvin Klein Men's 3-Pack Cotton Crewneck

Calvin Klein Men's 3-Pack Cotton Crewneck

$36.80
via
4.4(169)
Calvin Klein Men's Classic Logo Cotton Boxer Briefs (7-Pack)

Calvin Klein Men's Classic Logo Cotton Boxer Briefs (7-Pack)

$52.50
via

Full Analysis

Product Insights

  • The Calvin Klein Men's 3-Pack Cotton Classics Boxer Briefs and Woven Boxers are popular choices, both rated at 4.4.
  • Fragrances like CK One and CK Be are well-received, scoring above 4.5.
  • Footwear, such as the Women's Pemmie Over-the-Knee Block Heel Boots, has achieved a perfect rating of 5.

Expert Opinions

  • Calvin Klein's focus on quality materials is reflected in the high customer ratings.
  • The brand successfully balances style and comfort in its apparel line.
  • Fragrances remain a strong segment for Calvin Klein, with consistent consumer interest.

Key Considerations

  • Potential buyers should consider the price-to-quality ratio, especially for multi-pack items.
  • Ratings and reviews indicate that product performance can vary, particularly in the trunk and jacket categories.
  • The brand's gender-specific offerings may appeal differently based on personal style preferences.

Price Range

$15.00 - $35.00

Alternative 3

ThirdLove

Provides a focus on fit with a wide range of sizes and half sizes.

4.2(74)
ThirdLove Women's Bare Mesh Front Close Racerback Bra

ThirdLove Women's Bare Mesh Front Close Racerback Bra

$29.00
via

Why We Recommend This

  • ThirdLove offers a range of bras with varying styles and prices, mainly between $15 and $76.
  • Most products have ratings above 4.0, indicating general customer satisfaction.
  • The brand's most affordable option is the Smoothing Scoop Wireless Bra at $15.

Key Features

  • The ThirdLove Women's Bare Mesh Front Close Racerback Bra and the 24/7 Classic Second Skin Unlined Bra are popular choices with good ratings and lower price points.
  • The 24/7 Classic Uplift Plunge Bra is available in both a higher-priced and lower-priced version, reflecting different customer preferences.
  • The majority of high-priced items like the Women's Full-Figure Minimizer Bra and Classic T-Shirt Bra maintain a rating around 4.0.

Considerations

  • Potential customers should evaluate their budget as prices vary significantly across the product line.
  • While many products receive high ratings, those with ratings below 4.0 may warrant further investigation.
  • Understanding the fit and style preferences is crucial when choosing from ThirdLove's diverse offerings.

More Options (11)

4.0(56)
Thirdlove 24/7 Classic Uplift Plunge Bra

Thirdlove 24/7 Classic Uplift Plunge Bra

$39.00
via
3.8(44,000)
Thirdlove Women's 24/7 Classic T-Shirt Bra

Thirdlove Women's 24/7 Classic T-Shirt Bra

$72.00
via
4.0(3,300)
Thirdlove 24/7 Classic Second Skin Unlined Bra

Thirdlove 24/7 Classic Second Skin Unlined Bra

$29.00
via
4.2(2,000)
ThirdLove Women's Full-Figure Minimizer Bra

ThirdLove Women's Full-Figure Minimizer Bra

$76.00
via
3.6(46,000)
Thirdlove 24/7 Classic Perfect Coverage Bra

Thirdlove 24/7 Classic Perfect Coverage Bra

$72.00
via
3.9(12,000)
24/7 Classic Underwire T-Shirt Bra

24/7 Classic Underwire T-Shirt Bra

$72.00
via
4.3(418)
Thirdlove Smoothing Scoop Wireless Bra

Thirdlove Smoothing Scoop Wireless Bra

$15.00
via
4.1(1,700)
ThirdLove Women's Organic Cloud Cotton Bra

ThirdLove Women's Organic Cloud Cotton Bra

$72.00
via
4.1(76)
ThirdLove Women's 24/7 Classic Uplift Plunge Bra

ThirdLove Women's 24/7 Classic Uplift Plunge Bra

$29.00
via
3.1(97)
Thirdlove Bare Mesh Wireless Bra

Thirdlove Bare Mesh Wireless Bra

$25.00
via
3.8(44)
24/7 Classic Second Skin Unlined Bra

24/7 Classic Second Skin Unlined Bra

$72.00
via

Full Analysis

Product Insights

  • The ThirdLove Women's Bare Mesh Front Close Racerback Bra and the 24/7 Classic Second Skin Unlined Bra are popular choices with good ratings and lower price points.
  • The 24/7 Classic Uplift Plunge Bra is available in both a higher-priced and lower-priced version, reflecting different customer preferences.
  • The majority of high-priced items like the Women's Full-Figure Minimizer Bra and Classic T-Shirt Bra maintain a rating around 4.0.

Expert Opinions

  • The variety in styles caters to different body types and preferences, which is a strong selling point for ThirdLove.
  • Pricing strategies reflect a balance between premium offerings and accessible options.
  • High customer ratings suggest effective marketing and product quality, though some items have lower ratings that may need addressing.

Key Considerations

  • Potential customers should evaluate their budget as prices vary significantly across the product line.
  • While many products receive high ratings, those with ratings below 4.0 may warrant further investigation.
  • Understanding the fit and style preferences is crucial when choosing from ThirdLove's diverse offerings.

Price Range

$20.00 - $60.00

Alternative 4

Aerie

Known for trendy styles and inclusivity, with a range of affordable options.

Aerie Seams Right Barrel Leg Sweatpants

Aerie Seams Right Barrel Leg Sweatpants

$49.95
via

Why We Recommend This

  • Aerie offers a diverse range of products including activewear, loungewear, and intimate apparel.
  • Prices range from $8.95 for basic underwear to $49.95 for premium sweatpants, catering to various budgets.
  • The brand has received positive customer feedback, particularly for the Smoothez line, with ratings up to 5 stars.

Key Features

  • The Aerie Smoothez Everyday Boyshort Underwear has the highest rating at 5 stars, indicating strong customer satisfaction.
  • The Aerie Smoothez Seamless Unlined Bra has a notably low rating of 1.1, suggesting potential quality issues or customer dissatisfaction.
  • Sweaters are priced attractively at $18, balancing affordability with style, making them popular choices.

Considerations

  • Potential customers should be aware of the mixed reviews on certain bra products before purchasing.
  • The brand's commitment to comfort suggests a strong market position in loungewear and athleisure.
  • Monitoring customer feedback will be crucial for maintaining brand reputation and improving product offerings.

More Options (11)

4.1(54)
Aerie Women's Unreal Crew Sweater

Aerie Women's Unreal Crew Sweater

$18.00
via
4.2(59)
Aerie Women's Unreal Cable Crew Sweater

Aerie Women's Unreal Cable Crew Sweater

$18.00
via
Aerie Popover Hoodie

Aerie Popover Hoodie

$38.46
via
4.1(3,100)
OFFLINE By Aerie OG High Waisted Legging Women's

OFFLINE By Aerie OG High Waisted Legging Women's

$17.46
via
4.8(25)
Aerie Smoothez Short Sleeve Top

Aerie Smoothez Short Sleeve Top

$29.95
via
4.6(461)
Aerie Sunnie Wireless Push Up Bra

Aerie Sunnie Wireless Push Up Bra

$41.21
via
4.4(939)
Aerie Smoothez No Show Thong Underwear

Aerie Smoothez No Show Thong Underwear

$8.95
via
Aerie Women's Seams Right Barrel Leg Sweatpants

Aerie Women's Seams Right Barrel Leg Sweatpants

$37.46
via
1.1(10)
Aerie Smoothez Seamless Unlined Bra

Aerie Smoothez Seamless Unlined Bra

$40.45
via
3.8(58)
Aerie Smoothez Seamless Demi Bra

Aerie Smoothez Seamless Demi Bra

$37.46
via
5.0(14)
Aerie Smoothez Everyday Boyshort Underwear

Aerie Smoothez Everyday Boyshort Underwear

$8.95
via

Full Analysis

Product Insights

  • The Aerie Smoothez Everyday Boyshort Underwear has the highest rating at 5 stars, indicating strong customer satisfaction.
  • The Aerie Smoothez Seamless Unlined Bra has a notably low rating of 1.1, suggesting potential quality issues or customer dissatisfaction.
  • Sweaters are priced attractively at $18, balancing affordability with style, making them popular choices.

Expert Opinions

  • Aerie's focus on comfort and inclusivity in sizing is a significant factor in its appeal to consumers.
  • The variability in product ratings suggests a need for quality control, especially in the Smoothez bra line.
  • Competitive pricing on basic items like leggings and tops may drive higher sales volume.

Key Considerations

  • Potential customers should be aware of the mixed reviews on certain bra products before purchasing.
  • The brand's commitment to comfort suggests a strong market position in loungewear and athleisure.
  • Monitoring customer feedback will be crucial for maintaining brand reputation and improving product offerings.

Price Range

$10.00 - $25.00