Best teeth whitening toothpaste
Top Recommendation
Crest 3D White Brilliance
This toothpaste offers a dual-action formula that effectively removes stains and strengthens enamel.
Why We Recommend This
- Crest 3D White Brilliance products generally receive high user ratings, with most products rated above 4.4.
- The products range in price from $5.75 to $18.79, offering a variety of options based on budget and preferences.
- The toothpaste variants emphasize effective whitening, supported by thousands of user reviews.
Key Features
- The Crest 3D White Brilliance Charcoal Toothpaste has the highest rating at 4.8, indicating strong user satisfaction.
- The Daily Cleansing Toothpaste and Whitening Gel System has the most user reviews (3,040), suggesting it is a popular choice among consumers.
- Products like the Vibrant Peppermint Whitening Toothpaste have a higher price point but maintain competitive ratings.
Considerations
- Price differences may reflect additional features, such as enamel protection or advanced whitening technology.
- Users should consider their specific whitening needs, as some products target deep stains while others focus on everyday whitening.
- Potential users should check for ingredient sensitivity, especially in charcoal and specialized formulas.
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4.4(7,500)

Crest 3D White Brilliance Daily Cleansing Toothpaste and Whitening Gel System
4.2(8)
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Crest 3D White Brilliance Advanced Whitening Technology Plus Advanced Stain Protection Toothpaste
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Full Analysis
Product Insights
- The Crest 3D White Brilliance Charcoal Toothpaste has the highest rating at 4.8, indicating strong user satisfaction.
- The Daily Cleansing Toothpaste and Whitening Gel System has the most user reviews (3,040), suggesting it is a popular choice among consumers.
- Products like the Vibrant Peppermint Whitening Toothpaste have a higher price point but maintain competitive ratings.
Expert Opinions
- Experts often note the effectiveness of Crest's whitening technology, especially in products with advanced stain protection.
- The variety in the product line allows consumers to choose based on specific needs, such as sensitivity or deep stain removal.
- The use of charcoal in some variants is praised for its additional cleansing properties.
Key Considerations
- Price differences may reflect additional features, such as enamel protection or advanced whitening technology.
- Users should consider their specific whitening needs, as some products target deep stains while others focus on everyday whitening.
- Potential users should check for ingredient sensitivity, especially in charcoal and specialized formulas.
Price Range
$6.00 - $10.00
Alternative 1
Colgate Optic White
Colgate's formula is designed for visible whitening results and contains fluoride for cavity protection.
Why We Recommend This
- Colgate Optic White offers a diverse range of whitening products including toothpaste and whitening kits.
- The toothpaste products generally receive high ratings, with several products rated above 4.5 stars.
- Pricing varies significantly across products, from $1.79 for basic toothpaste to $54.97 for whitening kits.
Key Features
- The 'Colgate Optic White Renewal Whitening Toothpaste' has the highest user reviews at 7,337, indicating strong customer satisfaction.
- The 'Colgate Optic White Purple Toothpaste' has the highest rating at 4.8, suggesting it is particularly well-received among users.
- Most whitening products are positioned as effective, with several claiming to whiten teeth effectively.
Considerations
- Users should consider their specific whitening needs when choosing between toothpaste and kits.
- Potential buyers may want to evaluate the cost-effectiveness of higher-priced kits compared to toothpaste.
- Sensitivity issues should be considered, especially for those who may benefit from the sensitivity relief variants.
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▶Full Analysis
Full Analysis
Product Insights
- The 'Colgate Optic White Renewal Whitening Toothpaste' has the highest user reviews at 7,337, indicating strong customer satisfaction.
- The 'Colgate Optic White Purple Toothpaste' has the highest rating at 4.8, suggesting it is particularly well-received among users.
- Most whitening products are positioned as effective, with several claiming to whiten teeth effectively.
Expert Opinions
- The consistent high ratings across multiple products suggest reliability and effectiveness in the Colgate Optic White line.
- The competitive pricing of lower-end products may appeal to budget-conscious consumers looking for effective whitening solutions.
- The presence of specialized products like sensitivity relief toothpaste indicates a focus on catering to diverse consumer needs.
Key Considerations
- Users should consider their specific whitening needs when choosing between toothpaste and kits.
- Potential buyers may want to evaluate the cost-effectiveness of higher-priced kits compared to toothpaste.
- Sensitivity issues should be considered, especially for those who may benefit from the sensitivity relief variants.
Price Range
$5.00 - $8.00
Alternative 2
Hello Oral Care Activated Charcoal
This natural toothpaste uses activated charcoal for whitening without harsh chemicals, appealing to those seeking a more eco-friendly option.
Why We Recommend This
- Hello Oral Care offers a range of activated charcoal products, including toothpaste, mouthwash, and toothbrushes.
- The products generally receive high ratings, with several items achieving ratings above 4.4.
- Prices vary significantly across products, from $2.99 for toothbrushes to $43.35 for toothpaste.
Key Features
- The 'Hello Activated Charcoal Toothpaste' has the highest rating at 5.0, indicating strong customer satisfaction.
- Toothpaste products are more popular and receive more reviews compared to other product types like mouthwash and toothbrushes.
- Eco-friendly travel toothpaste tablets are priced higher, reflecting their convenience and portability.
Considerations
- Some products, like the 'Hello Whitening Tooth Brushing Starter Set', show low ratings, indicating potential quality issues.
- Price points for some products may deter budget-conscious consumers, especially the higher-end toothpaste options.
- Consumers should consider their personal dental care preferences, such as fluoride use and ingredient sensitivity, when choosing products.
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4.3(204)
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Hello Activated Charcoal Teeth Whitening Eco Friendly Travel Toothpaste Tablets
4.4(16,000)
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Hello Activated Charcoal Epic Dhf10 Whitening Fluoride Free Toothpaste, Fresh Mint + Coconut Oil, Vegan & SLS Free, Black
4.3(674)
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Hello Activated Charcoal Extra Freshening Mouthwash, Natural Fresh Mint and Coconut Oil, Fluoride Free, Alcohol Free, Vegan, SLS Free and Gluten
▶Full Analysis
Full Analysis
Product Insights
- The 'Hello Activated Charcoal Toothpaste' has the highest rating at 5.0, indicating strong customer satisfaction.
- Toothpaste products are more popular and receive more reviews compared to other product types like mouthwash and toothbrushes.
- Eco-friendly travel toothpaste tablets are priced higher, reflecting their convenience and portability.
Expert Opinions
- Activated charcoal is favored for its whitening properties, though its effectiveness can vary by individual.
- Fluoride-free options cater to consumers seeking natural dental care products.
- The overall positive ratings suggest that Hello Oral Care products are well-received and trusted by users.
Key Considerations
- Some products, like the 'Hello Whitening Tooth Brushing Starter Set', show low ratings, indicating potential quality issues.
- Price points for some products may deter budget-conscious consumers, especially the higher-end toothpaste options.
- Consumers should consider their personal dental care preferences, such as fluoride use and ingredient sensitivity, when choosing products.
Price Range
$4.00 - $7.00